Soft2Bet Invest: Promoting iGaming Innovation in Sweden
Soft2Bet Invest, launched in July 2024, is a new initiative designed to make a meaningful impact in Sweden’s iGaming and casual gaming sectors. This initiative represents a transformative end-to-end strategy grounded in core mission of Soft2Bet to ensure innovation makes an impact in this part of the world by supporting local entrepreneurs and startups — not only financially, but also through strategic support from a company that believes Sweden holds untapped potential in online gaming. Soft2Bet Invest is a fund that provides financial and business support to entrepreneurs and companies eager to elevate their ideas and operations to new heights, helping them scale, innovate, and expand into new markets, including Sweden.
Become a Part of the Future of Swedish iGaming!
Introduction to Soft2Bet Invest – What Is It About?
Soft2Bet introduced Soft2Bet Invest—an innovation fund providing capital and strategic support to iGaming where structured investment is essential. For a company focused on technological advancement, the initiative is a natural step: financing next-generation products while expanding its own innovation scope. The fund supports both early-stage startups and established businesses preparing for growth. Beyond capital, Soft2Bet provides strategic guidance, technical resources, and industry connections.
Investment Opportunities for iGaming Entrepreneurs
The total fund amounts to €50 million, with individual investments ranging from €500,000 to €1,000,000.
The program applies a flexible, case-by-case approach rather than rigid frameworks. Each project receives support suited to its stage and strategy. Targeted companies should offer scalable concepts with clear international potential—for example, financial software, new modes of player interaction, or real-time analytics to enhance user experience. Innovation is expected to drive profitability and retention, not just novelty.
Become a Part of the Future of Swedish iGaming!
Focus Areas – Innovation Driving iGaming Market
Soft2Bet Invest has outlined several strategic focus areas reflecting its vision for the future of iGaming. The fund looks for projects built around transformative technology, smart design principles, and advanced analytics. Artificial intelligence plays a central role in this strategy, especially in applications involving user behavior prediction, real-time personalization, or automated content generation. These tools are already shaping the iGaming sector globally, and Soft2Bet wants to ensure Swedish companies are among the pioneers driving this trend forward.
Soft2Bet sees great value in understanding players’ behavior at a granular level and is eager to support solutions that make gaming more intuitive, engaging, and rewarding. These tools not only enhance the user journey but also help operators fine-tune their offerings for better retention and revenue generation.
Casual gaming is also a major focus. As the lines between entertainment and gaming continue to blur, Soft2Bet Invest is keen to identify products that combine simplicity with high engagement potential. This could include mobile-friendly games, browser-based experiences, or hybrid models appealing to a broad demographic. The fund views casual gaming as a gateway to new audiences and believes it is key to future growth in the Swedish market.
Become a Part of the Future of Swedish iGaming!
How to Apply – Steps for Swedish Companies
The application process is transparent. Companies submit a presentation covering product description, target market, team, current progress, and investment use. Projects must relate to iGaming or casual gaming and align with at least one focus area. Applicants should show market research, a sound financial model, and scalability.
Applications are reviewed by Soft2Bet’s investment team with expertise in product development, operations, and growth strategy. Selected candidates are invited for discussions on funding, mentorship, and long-term cooperation.
Become Part of Soft2Bet Invest – Take Your Swedish iGaming Project to the Next Level
Soft2Bet Invest connects Swedish gaming entrepreneurs with global expertise and resources. It is more than financial backing—it is mentorship, partnership, and access to industry leaders. The fund supports bold projects, whether AI-driven platforms, casual games with broad appeal, or UX innovations that set new standards.
In a competitive global market, Soft2Bet Invest offers Swedish companies the means to scale and lead. Projects with strong potential are invited to apply and contribute to shaping the next phase of iGaming innovation.