How Soft2Bet Reduced Manual Fraud Reviews by 40% With SEON

Soft2Bet is a leading iGaming turnkey solutions provider and multi-brand operator, handling thousands of daily sign-ups across multiple markets. Each one needs vetting, but manual review doesn’t scale—and slowing down legitimate players kills conversion. Their risk team needed a way to catch fraud earlier without adding friction to clean registrations.

SEON’s AI-powered fraud detection gave them that balance. After implementation, manual queries dropped 40% and the reviews that remained moved 20% faster. Analysts now spend time on genuinely suspicious cases instead of rubber-stamping obvious approvals.

The Problem: Speed vs. Precision at Scale

Soft2Bet operates across multiple jurisdictions, each with its own compliance requirements. Their MEGA gamification platform drives engagement, but growth brings volume—and volume brings fraud attempts. Card testing, bonus abuse, synthetic identities, and multi-accounting all exploit the same weakness: any friction you add to catch fraudsters also slows down real players.

The risk team’s mandate was straightforward: stop fraud earlier in the funnel, protect conversion rates for legitimate users, and meet regulatory obligations without drowning analysts in routine cases. They needed better signal quality at registration and clearer escalation logic so humans only touched genuinely ambiguous situations.

Why SEON Made Sense

Soft2Bet chose SEON because it combines machine learning with configurable rules through a single API call. No separate integrations for email validation, device fingerprinting, and risk scoring—everything comes back in one response during the sign-up flow.

SEON’s Digital Footprint analysis checks email, phone, IP, and device signals in real time. That enriched data lets the system auto-approve obvious good actors, flag clear threats, and escalate the middle ground to analysts. 

The platform also tracks rule changes with full history and ownership. Soft2Bet can tune thresholds by brand or market without rebuilding workflows, adapting to local requirements while keeping the core journey consistent.

Implementation: Three Checkpoints That Matter

SEON runs at three points: registration, login, and deposit.

• At registration, Digital Footprint signals identify throwaway emails, VOIP numbers, and suspicious device patterns that suggest synthetic identities or multi-accounting. Low-risk profiles pass through automatically. High-risk attempts get blocked or routed to manual review. Mid-range cases trigger step-ups only when warranted.
• At login, targeted checks run without slowing routine access. The system watches for account takeover signals—unusual locations, device switches, rapid session changes—while letting normal behavior through untouched.
• At deposit, payment screening catches card testing patterns and bonus abuse tactics before they cost money. Trusted players experience clean flows; suspicious transactions get scrutinized.

The setup relies on three core capabilities: Digital Footprint for early warning signals, email and phone scoring for instant quality checks, and machine learning to refine decisions over time while keeping rules explainable.

Results: Fewer Queues, Faster Reviews

After rollout, manual query volume fell 40%. The reviews that still required human judgment moved roughly 20% faster because analysts weren’t context-switching between obvious cases and complex investigations.

Trusted players experienced shorter wait times and smoother verification. Decision consistency improved across the team since the system handled routine patterns uniformly. By reducing unnecessary step-ups for low-risk users, Soft2Bet also saw cleaner KYC completion rates.

Early screening and better signal quality helped contain losses from chargebacks and bonus abuse. The system targeted interventions more precisely, which meant fewer false positives disrupting legitimate play and more attention on genuine threats.

Business Impact Beyond Fraud Metrics

The 40% reduction in manual reviews matters, but the operational value runs deeper. SEON’s architecture gives Soft2Bet flexibility where rigid systems create bottlenecks—adapting to different markets, scaling with growth, and maintaining player trust through consistent treatment. These capabilities compound over time, turning fraud prevention from a cost center into infrastructure that supports expansion.